Product design

Lululemon VP visiting Auckland

Dr Tom Waller, Senior Vice President of Whitespace™ at Lululemon Athletica, heads up a team of 30 creative innovators and R&D experts, he  is in Auckland in March for the NZTE Better by Design Summit which brings together top thought leaders in product design, innovation and culture.

Athleisure is a growing market, with people now choosing to wear their active wear from the gym through the day and even into the night.   The brand originates from Canada and according to the company's third quarter fiscal 2016 results, its net revenue increased 13 per cent on the previous year to US$544m (NZ$758m) and gross profit increased by 24 per cent to US$278.4m.

Their customer service and customer experience is at the heart of what they do.   Although some may say their leggings are expensive, they are doing something right with the massive year on year growth.

May favourites for athleisure currently though is Aussie label PE Nation and Swedish label Aim'n.