Are you one of the many women who struggles to find denim jeans to suit their shape? Yep it can be a painful process what with all the options out there and it's quite a common occurrence to see jeans that are not well suited to the bum inside them. I'm hoping to give a little bit of advice so you can see how the pockets on your jeans can play a MASSIVE role in how your jeans look from behind. Here are a few things to consider:

It's all about the 'yoke'. The yoke is the piece of fabric between the waistband and the pockets. The V-shape should be positioned around the top part of your bum see below:

The bottom of your back pockets should sit where your cheek and thigh meet. See below example of women of different sizes and shapes showing how this works in a pair of GAP jeans.

Here is pic of when this does not quite work (EEEK)....

You will also see here that the distance between the pockets is important to your shape. Pockets wide apart can sometimes make your bum/hips appear wider. Opt for a pair where the pockets are in the middle.

Now, if you know of someone who wears their jeans as per the photo above - please kindly slip them my number or send them this post :)

And finally, point 2 flies out the window somewhat when you are a size 6 or smaller and can wear your pockets high like this! Confused?? Call me for a jean edit and guided shop today! x