Image recognition is not new to us, it's most commonly used at the airport at customs, so it's not strange to see this technology has been applied to the fashion industry. Do you ever find yourself seeing someone up the street wearing something that you really want, but don't want to approach them and ask where they bought it? Or, perhaps it's your favourite celeb wearing a fabulous outfit that you want to know how to get hold of? Well, this new app can help. ASAP54 uses image recognition to identify the item (which you need to photograph with your smart phone) and searches where you can buy it. It also provides a 24 hour stylist where you can ask them a question and get their advice as well as a social fashion community. This UK app was launched in February in the US, Europe and Brazil and after one week the app ranked 1 in both the US and UK (Ragtrader Magazine).
There are similar apps out there, Snap Fashion and The Hunt. I've signed myself up to ASAP54 - it's free, so might give it a whirl and report back on how good this really does sound.
Good & Co scarves are designed by Kiwi girl Lilly Toogood who bases herself in Sydney. Gorgeous photographs taken by Lilly of her travels over the years, are printed onto silks and cashmere giving a unique feel to any wardrobe, summer or winter. Here is a selection of the photos I styled alongside Lilly and her photographer sister, Geordie of G Frames.
I read an article in the weekend paper on the psychology of fashion and how the way that we dress affects how we feel - something that isn't really that new to us, but it's important to realise that this does actually affect your personality. Dr Karen Pine is a world leading fashion psychologist and her research is interesting. There is a motivation behind what we wear and why. It's all about projecting an image, be at work or play. One of her findings on blue jeans was that for most woman these are known as their 'sad pants', that jeans get worn when woman are unhappy. Apparently there is a correlation between depression and wearing jeans.
This topic does lead me to a question; why do people (particularly females) copy the style of another and wear this ensemble in front of the person they are copying?? (my pet peeve!!!)
I've posted before on Hailwood and I'm going to post again! I just love his work. Prior to Christmas I popped into the store on K Road and found this beautiful print dress, named The Wave Dress. The thing about this dress is that it fits in all the right places - the nipped in waist, cap sleeves and scooped back make this dress really feminine. This pic shows the 3/4 length style, mine is above the knee. I've worn it to quite a few events already (giving it a little break now!) and today I am going to make another trip to the store - yep there is a sale on! I'm sure I'll be posting on Hailwood again very soon :)
I was never one for Canterbury Clothing, the label takes me back to my university days when all the boys lived in their 2-tone, block colour rugby shorts. It seems however that the Canterbury of NZ brand has rejuvenated itself and interestingly has some more feminine sporty pieces for us girls. The summer campaign #trainisthegame sees some vibrant colours coming through for running, yoga or general exercise-wear. I am enjoying the capri leggings (with 5% spandex) and wouldn't mind one of the hoodies for mooching around the house.
Happy New Year! It's been a couple of months since I posted due to busy times at the end of 2013. It was great to spend a day styling a shoot for two great Kiwi models back in November. Monique Hallowes and Luke Stockman from RPD Models spent some time in NZ getting some great portfolio shots taken by local photographer Wono Kim of W Studio. The theme of summer beach fun was captured superbly by the team which also included Gee Pikinga (Make up) and Leonard Johnston (Hair).
Don't you just love Pinterest?! I found this coat (an Etsy number), which I know is a little late in the season seeing as its Spring but I'm sure I will get the use out of it until summer hits us. This little find is only $NZ90 and it's wool. I really like the shape, neckline and colour.