Auckland based reviewer of New Zealand and international fashion, interiors, and all things creative and colourful. For styling services (personal image styling, editorial, television) please contact me on

Tuesday, December 2, 2014

NZ Sale - designer brands at discount prices

Are you after the best brands at the best prices?  All while buying from the comfort of your own home?  NZ Sale is a members-only, online shopping club, each day sending you an invite to exclusive sales that includes products for women, men, kids, home, beauty, wine and more at up to 80% off the retail price.

Sales are every day, seven days a week with 60% of stock being sold in the first 48 hours.  So jumping on the sales early is recommended.  Items are sourced internationally, so although you are getting a great deal on price, delivery is a little longer than you would normally experience.  NZ Sale's average delivery timeframe is up to 21 days from the sale ending.  This is the reason behind the discounted prices.

I recently ordered a Dolce and Gabbana Perfume (NZ Sale price $99 for 100ml), thank you NZ Sale.  If you have the time, there is plenty on the site to browse.

Sunday, November 9, 2014

Sunglasses for any occasion

A key part of any outfit are the accessories you put with it.   In particular sunglasses – whether its summer or winter,  the right pair of sunnies can complete your ensemble. I have been a buyer of both cheap sunnies; the $20 types and expensive brands – my ultimate pair was by Ralph Lauren which, like most people I lost.
Nowadays, being more concerned with taking care of my eyes and the skin around my eyes I have invested in a good pair by BLVCK – no longer in production from the States.  They are a black frame, a versatile and sophisticated look.  But, I want some fun options for summer so I can mix things up – so I am looking at the more mid-price brands.  Here are some I've checked out so far:

Mink Pink: AU$49.95

Le Specs: AU$69.95

Roc: AU$89.95

Sunday, August 10, 2014

Rollas Jeans got to get yourself some!

Now I don't buy jeans very often and when I do I take my time over the final decision.  I had been eyeing some up I had seen on a model on Pinterest, and tried to track them down (as I couldn't see what brand she was wearing).  My investigation showed that the jeans I was after were called Rollas, an Australian brand that is doing very well in the market.  I was specifically after something high waisted and skinny.  Rollas have two styles catering for this - East Coast and West Coast - after trying on both I decided that the very very high waisted option (East Coast) was probably not quite me so I went with the West Coast.  High enough to give me the look I wanted - longer legs with the added bonus of pulling everything in so you feel nice and flat in the front - bonus!  These are such comfortable jeans, they are ankle grazers too so need to take them up and they look great with heels.

East Coast, Blue Rain

West Coast, Avalon Blue

Wednesday, July 30, 2014

Juna Menswear Launches in Grey Lynn, Auckland

I attended the launch of new menswear label 'Juna', Kiwi made by local designer Julie Stevens.  Diversifying from her womenswear designs, Juna is targeted at young males right through to the more mature man.  Some great wool blend pieces that hint towards the Swandri but are just that bit more sophisticated.  Read my full story here on Thread.

Tuesday, July 1, 2014

Searching for fashion using visual search

Image recognition is not new to us, it's most commonly used at the airport at customs, so it's not strange to see this technology has been applied to the fashion industry.  Do you ever find yourself seeing someone up the street wearing something that you really want, but don't want to approach them and ask where they bought it?  Or, perhaps it's your favourite celeb wearing a fabulous outfit that you want to know how to get hold of?  Well, this new app can help.  ASAP54 uses image recognition to identify the item (which you need to photograph with your smart phone) and searches where you can buy it.  It also provides a 24 hour stylist where you can ask them a question and get their advice as well as a social fashion community.  This UK app was launched in February in the US, Europe and Brazil and after one week the app ranked 1 in both the US and UK (Ragtrader Magazine).

There are similar apps out there, Snap Fashion and The Hunt. I've signed myself up to ASAP54 - it's free, so might give it a whirl and report back on how good this really does sound.

Tuesday, May 27, 2014

Styling shoot for Good & Co scarves

Good & Co scarves are designed by Kiwi girl Lilly Toogood who bases herself in Sydney.  Gorgeous photographs taken by Lilly of her travels over the years, are printed onto silks and cashmere giving a unique feel to any wardrobe, summer or winter.  Here is a selection of the photos I styled alongside Lilly and her photographer sister, Geordie of G Frames.

Sunday, May 25, 2014

The psychology of personal style

I read an article in the weekend paper on the psychology of fashion and how the way that we dress affects how we feel - something that isn't really that new to us, but it's important to realise that this does actually affect your personality.   Dr Karen Pine is a world leading fashion psychologist and her research is interesting.  There is a motivation behind what we wear and why.  It's all about projecting an image, be at work or play.   One of her findings on blue jeans was that for most woman these are known as their 'sad pants', that jeans get worn when woman are unhappy.  Apparently there is a correlation between depression and wearing jeans.

This topic does lead me to a question; why do people (particularly females) copy the style of another and wear this ensemble in front of the person they are copying??  (my pet peeve!!!)  

Interesting articles below: